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The Definitions of Omnichannel Retailing from Google, Square, Hubspot

Omnichannel retail definition

What is Omnichannel Retailing?

At Magestore, we internally define it as: “Omnichannel retail is a business model in which all existing channels become completely integrated to offer customers a seamless shopping experience. This Omnichannel retail strategy is empowered by centralized data management, which means that the distinctions among channels, both physical and online ones, are blurred.

And here are the definitions of Omnichannel from Google, Square, Shopify, BigCommerce, Hubspot, TechTarget


Omnichannel as ensuring [retailer] marketing strategies are geared toward enabling customers to convert on any channel.


Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels. The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.


Omnichannel is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.


Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. 


Stores selling both online and offline — likely also selling through multiple online channels (i.e. on Amazon, eBay, Facebook, B2B). We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omnichannel term.


By definition, omnichannel retailing — or, omnichannel (meaning, all channels) — is a fully-integrated approach to commerce that provides shoppers a unified experience across online and offline channels (e.g., touchpoints). True omnichannel shopping extends from brick-and-mortar locations to mobile-browsing, eCommerce marketplaces, onsite storefronts, social media, retargeting, and everything in between.

Related Post:

» How to implement an Omnichannel Retail Strategy?

» Omnichannel Glossary: 60+ popular terms the retailer need to know

» Omnichannel customer experience

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