Part 1: SEO bases
SEO, which stands for “search engine optimization”, is the process of improving the ranking of a website on Internet search engines (such as Google, Yahoo, and Bing).
SEO is used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
In part one of this article, I will present two basic issues of SEO: page title and mega tag. To illustrate what I write, I use the following example:
1. Create an accurate page title
Use title tags
The title tags inform the users and search engines about the topic of a particular page. The <title> tag should be placed within the <head> tag of the HTML document.
The title of the homepage for baseball card site, which lists the business name and three main focus areas
Page title contents are displayed in search results
If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Words in the title are bolded if they appear in the user’s search query. This can help users recognize if the page is likely to be relevant to their search.
A user performs the query [baseball cards]. Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold)
The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.
A user performs the query [rarest baseball cards]. A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result
2. Take advantage of mega tag
A page’s description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for <title> tags). Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.
The beginning of the description meta tag for our homepage, which gives a brief overview of the site’s offerings
Description meta tags are important because Google might use them as snippets for your pages. Alternatively, Google might use your site’s description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags.
Words in the snippet are bolded when they appear in the user’s query. This gives the user clues about whether the content on the page matches with what he or she is looking for.
A user performs the query [baseball cards]. Our homepage appears as a result,
with part of its description meta tag used as the snippet
So, in basic you know what is seo and how to take advantage of title tags and mega tags to improve the rank of your site in Google search engines. Apply it to your site and share with us your experience. Read more about new findings of Google Hummingbird and how does it affect SEO.
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